PJS Timeline

The Ketel One® Cup Championship was a concept developed jointly by PJS and Ketel One®, and included a series of nine regional trade events where Ketel One® hosted their best area customers and distributor partners for a unique one day golf experience including TaylorMade club demos, Ketel One® signature cocktail sampling stations and 19th Hole Awards Receptions all hosted at premiere area courses such as Bay Hill Club and Lodge, Galloway National and TPC Boston. The program also included a sweepstakes which qualified 21 winners and their selected foursome to receive an all-expenses paid, once in a lifetime Gentleman’s Golf Get Away to TPC Sawgrass. Winners were flown to Florida for a trip that included a welcome reception, TaylorMade/adidas tee prizes, on-course visit from THE PLAYERS Championship winner Fred Funk and a meet and greet with golf legend Arnold Palmer.

After an eight-year hiatus, PJS revived our flagship event: The Challenge. Held in August at the historic Portland Golf Club in Portland, Ore., this three-day exhibition style event mirrored the format of the Fred Meyer Challenge, with a celebrity pro-am on Sunday and a two-day best-ball team event on Monday and Tuesday. Twelve PGA TOUR and Champions Tour professionals graced the inaugural main field, including World Golf Hall of Fame members Ben Crenshaw, Bernhard Langer, Nick Price and Arnold Palmer. The team of Steve Elkington and Scott McCarron took home the trophy and the coveted Jeans Jackets after finishing the event with a tournament low 24-under-par.

PJS teamed up with Nutrilite to augment their endorsement of Kara Goucher and partnership with the Rock n Roll Marathon Series. Part of the RnRM/Nutrilite partnership were a series of Nutrilite Nutritional Workshops, which focused on proper nutrition to maintain health, peak performance, aid in recovery and learn how Nutrilite can supplement where one’s diet may be lacking. PJS arranged for Dallas Cowboys Linebacker and Captain, Bradie James, to be the special celebrity guest for the Nutrilite Nutritional Workshop, and developed talking points, coordinated media/industry outreach and created a Nutrilite branded autograph card for an autograph session that followed the Workshop. Additional Workshops were held at the RnRM San Diego (Darren Sproles) and RnRM Chicago (Omar Vizquel).

Each year, two U.S. Lexus Areas compete in a sales incentive golf tournament. PJS was hired to manage the 2010 Lexus Shootout (Western vs. Central) at Pebble Beach Golf Resort. Playing in a Ryder Cup-style format, the two-day competition at Pebble Beach Golf Links and Spyglass Hill was filled with fierce competition and camaraderie. PJS’ job was to oversee all operations – from course negotiations and booking tee times to lodging, dealer gifts and uniforms, putting contests and awards parties – all while creating a first-class experience for the Lexus dealers.

Following the grand opening of the Peter Jacobsen/Jim Hardy designed Brasada Canyons Golf Course in Powell Butte, Ore., PJS introduced The Shootout at Brasada Ranch. This one-day pro-am ran for four years (2007-2010) and was held the Monday immediately following the JELD-WEN Tradition. Participants were paired with top-level Champions Tour professionals including Fuzzy Zoeller, Loren Roberts and John Cook and encouraged to enjoy the premier golf facilities in picturesque Central Oregon while playing a laid-back and relaxed round.

2010 was the final of eight years that this Champions Tour major championship was produced by PJS. Held in Portland, Ore. From 2003-2006 and in Sunriver, Ore. From 2007-2010, this event’s diverse group of Champions included Tom Watson, Craig Stadler, Loren Roberts Mark McNulty and Fred Funk..

After consulting on one of Amway’s leading direct selling brands, Nutrilite, PJS was retained to manage and run the golf portion of the Diamond Club Golf Challenge. Each year the leading IBO’s (Independent Business Owners) of Amway, gather to celebrate the year’s achievements. In 2010, the Diamond Club retreated to the world famous Grand Wailea Resort in Maui, where IBO’s and their families were offered an array of activities, including two days of golf. On day one, PJS ran two nine-hole competitions for more than 250 golfers at Wailea Golf Course. On day two, a smaller group of elite golfers played Kapalua Golf Course and were surprised with a special guest appearance from PGA TOUR professional Lee Trevino. In 2011, PJS again managed the two-day golf event, along with securing PGA TOUR professional Matt Kuchar as the celebrity guest.

2009 was the last of five years that PJS teamed with PNC Bank to host the PNC Bank Pro-Am. The event was held at Laurel Valley Golf Club in Ligonier, Penn. and, over the years, featured some of the greatest names in golf including Billy Andrade, John Cook, Jay Haas, Peter Jacobsen, Fred Funk, Brad Faxon and Arnold Palmer. In 2009, PNC Bank teamed with the Pittsburgh Pirates to hold an 80^th birthday celebration for Palmer at Forbes Field prior to the start of a Pirates/Cubs game.

In 2009, a joint venture between Ketel One® Vodka and Diageo resulted in a rebranding of Ketel One® Vodka and a new ad campaign featuring the slogan “Gentleman, this is vodka.” PJS worked closely with Ketel One®/Diageo to develop a new activation within golf that would seamlessly transition Ketel One®’s new image into their existing partnership with the PGA TOUR: Club Ketel One®. Located on-course at select TOUR events throughout the year, Club Ketel One® is a 21+ hospitality area serving Ketel One® cocktails and light food in a relaxed and fun environment. In 2009, Club Ketel One was on-site at The Barclay’s and THE TOUR Championship.

PJS and Miami Marketing Group partnered once again in February 2009 to produce the Style Villa Sports ‘Rock n Soul’ party at the Hard Rock Hotel & Casino in Tampa, Fla. during Superbowl XLIII. The invitation-only party featured entertainment by will.i.am from The Black Eyed Peas and was attended by several sports- and entertainment-world celebrities including Reggie Bush, MC Hammer, Paris Hilton, Kourtney and Khloé Kardashian, Stacy Keibler, Brandon Molale, Warren Moon and Adam Sandler.

PJS worked closely with ING Financial on this “made-for-TV” event, and was responsible for gathering a group of PGA TOUR and LPGA Tour professionals with the goals of creating a fun, entertaining television show and providing a memorable experience for their clients. In addition to coordinating the players’ travel and accommodations, PJS had a strong on-site presence at The Boulders Resort and Golden Door Spa in Carefree, Arizona. The combination of Paula Creamer, Suzann Pettersen, Lee Trevino and Bubba Watson proved to be a great show that aired on the Golf Channel November 19, 2008.

The last of an eight-year run, The Save Mart Shootout was always a unique and one of a kind event, pairing PGA TOUR, LPGA Tour and celebrities in a one-net best ball shamble at Riverbend Golf Club in Fresno, Cal. Sunday’s Pro-Am event always brought huge celebrities and well-known golfers, such as George Lopez, Chi Chi Rodriguez, Fuzzy Zoeller, Fred Couple or Annika Sorenstam. Since the inception in 2002 and thru the last year in 2008, the Save Mart Shootout donated more than $1.3 million to Save Mart CARES and other local Fresno charities.

Peter Jacobsen Sports and Miami Marketing Group partnered to launch Style Villa Sports in June 2008 at the U.S. Open in San Diego, Calif. The gala focused on merging the worlds of sports and entertainment and adding dimension to the more traditional sports activations that brands traditionally engage in. The Lexus Style Villa Sports “Power of h” Gala was an entertainment event celebrating Lexus’ hybrid philosophy. The invitation-only soiree featured an experiential pre-fabricated Lexus Hybrid Living home on the rooftop of the Hard Rock Hotel.

Hard Rock Park made history as the world’s first and only rock’n'roll theme park, Located in Myrtle Beach, S.C. – the golf capital of the U.S.! PJS managed an exclusive two-day celebration that included a celebrity golf tournament, the Save The Planet Invitational, and featured live shows by the Eagles and The Moody Blues. Each VIP guest had full run of the park’s thrilling rides, partied the night away with rock gods and participated alongside TOUR professionals and celebrities in the star-studded celebrity tournament, which was hosted by Peter Jacobsen.

This event, held at the exclusive Calusa Pines Golf Club in Naples, Florida, was created by Calusa Pines founder and cancer-survivor, Gary Chensoff, to raise funds for cancer research and organizations. PJS was retained to secure PGA TOUR player participation and manage all aspects of the pro-am tournament, event strategy, operations and hospitality.

After finishing a four-year run at The Reserve Vineyards & Golf Club in Aloha, Ore., the Champions Tour major championship moved to Central Oregon and the Crosswater Golf Club. The 2007 tournament, which was broadcast on NBC, featured beautiful course conditions at Crosswater and a top-notch field, including golf legends Ben Crenshaw, Hale Irwin and Tom Watson and Champions Tour rookies Mark O’Meara and Fred Funk.

In 2007, for the first time in event history, members of the LPGA Tour were included as a part of the CVS Caremark Charity Classic main field. Juli Inkster and Natalie Gulbis teamed up alongside 18 PGA TOUR and Champions Tour pros who were paired into two-man teams. Other participants that year included 2007 Masters Champion Zach Johnson and Charity Classic newcomers Camilo Villegas, Trevor Immelman and Jesper Parnevik and eventual co-champions Stewart Cink and J.J. Henry. The women’s team finished the event in 9th place with a nine-under-par 133.

2006 was the second of two years that PJS produced the Lexus Naples Intercollegiate Invitational, played both years at the Peter Jacobsen/Jim Hardy designed Hammock Bay Golf Country Club in Naples, Fla. Each year, 12 of the nation’s premier golf teams participated in the two-day tournament, during which they enjoyed transportation provided by Lexus and accommodations provided by the Ritz-Carlton Golf Resort. During the event’s final year, Baylor University’s Ryan Baca defeated 59 other golfers to take first place with a final score of 11-under-par (205). Baylor University also won the team competition with a final score of 19-under-par (845).

In 2005, PJS was retained by the Oneida Indian Nation to create the Turning Stone Invitational, an exhibition-style, skins game event that ran for two years at the Turning Stone Resort • Casino in Verona, N.Y. The 2005 skins field featured PGA TOUR professional John Daly, golf legend Arnold Palmer, LPGA star Natalie Gulbis and award-winning country artist Kix Brooks of Brooks & Dunn. With more than 2,500 spectators watching the 18-hole competition, amateur Kix Brooks stole the show, winning nine skins and the overall tournament.

The Blackhawk Tour Challenge brought together four of the best and most entertaining names in the world of golf to compete in one of Canada’s most spectacular courses nestled on the banks of the North Saskatchewan River just moments from Edmonton’s west end – Blackhawk Golf Club. The field included crowd favorites Fred Couples, Craig Stadler, Peter Jacobsen and Stephen Ames. Proceeds from the two-day tournament benefitted The Caritas Hospital Foundation, helping the local Edmonton health community.

2005 was the second of four years that PJS offered clients The Masters Experience. For each group in attendance, PJS provided housing, private chefs, private chauffeurs, golf at Sage Valley Golf Club, weekly tickets to The Masters, gifts and celebrity entertainment, including visits from Peter Jacobsen, comedian Matt Griesser and musician Edwin McCain. PJS clients typically used The Masters Experience as a sales incentive program for employees across the country.

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SUMMARY COMING.

2002 wasthe first of five years that PJP produced the Ketel One Vodka Ultimate Challenge. Held at the St. Regis Monarch Beach Golf Club in Dana Point, California, the inaugural event brought together the winning pro-am teams from five PGA TOUR-sanctioned events to compete for the title of ultimate pro-am championship team and for the Ketel One Vodka Ultimate Challenge trophy. 2002 participating events were The Invensys Classic, the CVS/pharmacy Charity Classic, The Fred Meyer Challenge, The Tampa Bay Classic presented by Buick and The Greater Milwaukee Open.

2002 was the end of an era for PJP and the city of Portland. 2002 saw the end of the 17-year run of the Fred Meyer Challenge. Since 1986 the Fred Meyer Challenge had brought over 95 different members of the PGA TOUR to Portland and had donated close to $10 million to local children’s charities. The team of Brian Henninger, an Oregonian in his ninth consecutive FMC showing, and Scott McCarron, in his sixth consecutive FMC showing, captured the title with a two-round 22-under-par 122, two strokes ahead of the second place team, Stewart Cink and David Toms. The Fred Meyer Challenge definitely went out with a bang, the 2002 attendance over the three day event was 58,925, and the highest ever in tournament history.

2001 was the second of four years that PJP produced Brian Henninger’s Fireside Chat. Held at Bandon Dunes in Bandon, Oregon, this was an intimate event held specifically to benefit children’s charities.

Peter Jacobsen SPORTS partnered with the Altamira Foundation to help produce the 7th Annual Altamira Charity Challenge at Toronto’s Board of Trade Country Club. Jack Nicklaus topped the main field list, along with crowd favorites Peter Jacobsen, Craig Stadler, Jay Delsing, Tom Purtzer, Charlie Rymer and Billy Ray Brown. All proceeds went to children’s charities throughout Canada.

PJP partnered with the Mario Lemieux Foundation to produce the 2001 Mellon Mario Lemieux Celebrity Invitational, held at The Club at Nevillewood in Pittsgurgh, Pennsylvania. PJP was responsible for the on-course operations, including course set-up/tear-down, negotiating vendor contracts and working with volunteer committees. Celebrities from the sports and entertainment worlds, including Michael Jordan, Charles Barkley, Dan Marino, John Elway, Judd Nelson, Maury Povich and Leslie Nielsen, participated in this event which benefitted the Mario Lemieux Foundation and its dedication to raising funds for cancer research.

2000 marked the seventh and final year that PJP managed Cycle Oregon, the state’s premiere and exciting cycling event. Cycle Oregon 2000 explored central Oregon and the Columbia Gorge and invited participants to “Spend a Week in Technicolor,” special effects to be provided by “Mother Nature.”

2000 was the first of five years that PJP managed corporate outings at the Titleist Test Center in San Diego, California. Held several times throughout the year, guests were treated to a private tour of the facility and a TOUR Pro-caliber custom club fitting experience.

1999 marked the first of four years that PJP produced the Reno-Tahoe Open, a PGA TOUR sanctioned event in held at Montrêux Golf & Country Club in Reno, Nevada. With a purse of $2.75 million and a time slot opposite the NEC World Golf Championships, the Reno-Tahoe Open attracted an impressive field of players, including Tommy Armour III, Rich Beem, John Cook, Jay Haas, Peter Jacobsen, Chris Perry, Tom Purtzer and Craig Stadler. 1999 Rookie player, and the only Native American on TOUR, Notah Begay, recorded his first ever TOUR win at the 1999 Reno-Tahoe Open. He finished with 14-under-par 274, three strokes ahead of second place finisher Chris Perry.

In 1999, when the CVS Charity Classic’s run on the PGA TOUR schedule came to an end, CVS/pharmacy decided to move their sponsorship of the New England event in a new direction. PJP was retained by CVS/pharmacy to continue production of the event’s marketing, sales and operation. As a Fred Meyer Challenge-like non-PGA TOUR sanctioned event, the CVS/Pharmacy Charity Classic moved its home to Rhode Island Country Club in Barrington, Rhode Island and welcomed two new co-hosts, TOUR professionals Billy Andrade and Brad Faxon. The first ever CVS/pharmacy Charity classic showcased ten two-man teams competing for a purse of $1 million, plus $50,000 in the Energizer Skins Competition. With a total of 19,200 spectators over two-days, the CVS/pharmacy was a success for everyone. Especially the team of Stuart Appleby and Jeff Sluman, whose two-round 20-under-par 122 left them victorious over the second place finishers, Brett and Dana Quigley, who finished Tuesday with an 18-under-par 124.

In 1998 the Fred Meyer Challenge got a little bit more interesting; with a new purse of $925,000 (up from $700,000), a new home at The Reserve Vineyards and Golf Club in Aloha, Oregon, and three new first-timers, Stewart Cink, David Duval and Steve Jones. Things got even more exciting on Tuesday, when the team of David Duval/Jim Furyk captured the first-place title with a two-round 18-under-par 126. They finished four strokes ahead of the teams who tied for second place, Elkington/Stadler and McCarron/Stankowski, the largest winning margin in tournament history.

History was made at the 1997 Fred Meyer Challenge when the team of Brad Faxon/Greg Norman won for the third time in a row – a Challenge first! They shot a two-round total and Oregon Golf Club course record 19-under-par 123 to beat the team of Jay Haas/Phil Mickelson by three strokes. With 52,865 spectators over the three days, the 1997 Fred Meyer Challenge had the second-best attendance in the tournament’s history to date.

1994 was the first of seven years that PJP produced Cycle Oregon, a week-long bicycle ride through Oregon’s rural communities. Cycle Oregon began in 1988, and each year, drew over 2000 cyclists from around the country.

The 1992 Skins game was held, for the first time, at Bighorn Golf Course in Palm Desert, California, after having been held at the TPC at PGA West in La Quinta, CA since 1986. Payne Stewart, the 1991 defending champion successfully defended his title, finishing with $220,000. Fred Couples followed with $210,000, Greg Norman came in third with $110,000 and, in fourth place, Tom Kite with $0. 1992 marked the first of three years that PJP managed The Skins Game.

Not only was this the first time since 1958 that a Canadian Football League game was played in the United States, it was the first time ever that a CFL game was played west of the Mississippi. This game featured the defending champions from the 1991 CFL Championship, the Toronto Argonauts vs. the team that they defeated, the Calgary Stampeders, newly guided by the previous years Most Outstanding Player Doug Flutie.

Safeway’s “Rhapsody On Ice,” an American-themed ice-skating spectacular, featured Olympics-bound skaters from around the country. Portland-native Tonya Harding headlined the show, along with Natasha Kuchiki, Rocky Marvel, Elizabeth Punsalan, Todd Sand, Jerod Swallow, Calla Urbanski and Tisha Walker.

For this Pepsi-sponsored event, PJP teamed up with Portland Winter Hawks, Inc. to bring an exciting pre-season exhibition game to Portland for the first of two consecutive years. This game featured the Los Angeles Kings vs. the Pittsburgh Penguins, that year’s Stanley Cup defending champions.

IceNost, another first for the city of Portland, featured Team USA vs. the World Champion National Team of the Soviet Union, and was brought to the city by Fred Meyer, Inc. Held at the Memorial Coliseum, this event was not only the first in Oregon to feature two Olympic hockey teams, but was the first in the entire Pacific Northwest.

1989 marked the first year that the Fred Meyer Challenge showcased 24 players, a number that remained the tournament standard until 2002. The tournament’s purse was also raised to $700,000, a figure that remained until 1998. Fred Meyer Challenge rookie, Joey Sindelar, and his partner Craig Stadler finished in first place on Tuesday with a final score of 19-under-par 125, tying the tournament record set in 1988 by Paul Azinger/Bob Tway. The team of Peter Jacobsen/Arnold Palmer pleased the crowds as Palmer made a 25-foot birdie putt on 18 to secure their placement of a solo third place finish. The 1989 Fred Meyer Challenge was also the first official outing for Peter Jacobsen Productions, Inc.

In 1988, before Peter Jacobsen Productions was officially formed, future staff members and current collaborators on The Fred Meyer Challenge teamed with Fred Meyer, Inc. and Entertainment & Sports Promotions, Inc. to produce the first ever Fred Meyer NHL Hockey Night. The game, held at The Memorial Coliseum, featured the Los Angeles Kings vs. the Vancouver Canucks. The 1988 King’s roster featured NHL greats such as Wayne Gretzky and Luc Robitaille. The 1988 Canucks roster featured longtime NHL player Dave Lowry. This was the first game between two NHL teams to ever be held in Portland, Oregon.

After finishing Monday in first place with a round of 62, including a string of seven consecutive birdies, the team of Paul Azinger and Bob Tway finished in first place again on Tuesday, just one stroke ahead of the team of Andy Bean and Raymond Floyd. Paul Azinger, a first-year player in the Fred Meyer Challenge, ensured his team’s win by sinking a putt he had landed just six-feet away from the hole. While Bean and Floyd birdied 10 of their final 16 holes in hopes to catch up, Azinger and Tway remained victorious throughout. 1988 marked the first of seventeen years for the team of Peter Jacobsen and Arnold Palmer.

Not only did the stakes in the 1987 Fred Meyer Challenge increase with the introduction of the $50,000 Marlboro Skins competition, the field also increased, retaining all but Tom Watson from the previous year and adding nine more; Isao Aoki, Bob Gilder, Jack Nicklaus, Jack Nicklaus II, Wayne Player, Chi Chi Rodriguez, Payne Stewart, Lee Trevino and Bob Tway. Alone in third place on Tuesday morning, the team of Payne Stewart/Isao Aoki shot a tournament-low round of 61 to win by 2-strokes over the team of Peter Jacobsen/Curtis Strange. The 1987 Fred Meyer Challenge was also the setting of the first open-to-the-public Sunday pro-am, increasing the tournament’s length and attendance from 18,749 over two days, to 36,000 over three days.

In it’s inaugural year, four two-man teams consisting of Fred Couples/Fuzzy Zoeller, Arnold Palmer/Tom Watson, Peter Jacobsen/Curtis Strange, and Greg Norman/Gary Player, competed for the $250,000 purse. Played over two days at historic Portland Golf Club, Tuesday finished with the teams of Jacobsen/Strange and Norman/Player agreeing on the 18th fairway that, due to travel commitments, a tie would have to stand as final if that situation presented itself. When Norman sunk a 35-foot putt on 18 to even the match, the 1986 Fred Meyer Challenge became the first and only Challenge to award two teams the first place honors.