This morning the CVS Caremark Charity Classic announced another four players committed to playing in this years tournament. Joining an already impressive roster of players will be PGA TOUR stars Louis Oosthuizen, Bill Haas and Jeff Sluman as well as TOUR legend Fuzzy Zoeller.
For more information on today’s press announcement CLICK HERE.
We asked our staff who they thought might come out victorious at THE PLAYERS Championship this week. Here are our predictions!
|Amy Biery||Jason Day|
|Katie Bullock||Bo Van Pelt|
|Cameron Colyer||Ryan Moore|
|Jeff Corbett||Kevin Streelman|
|Greg Costello||Bo Van Pelt|
|Monica Cruz||Rickie Fowler|
|Chris Davis||Rory McIlroy|
|Whitney Dose||John Senden|
|Deanna Doty||Brandt Snedeker|
|Erica Hargens||Keegan Bradley|
|Steve Iannuccilli||Lee Westwood|
|Peter Jacobsen||Lee Westwood|
|Angela Norton||Brandt Snedeker|
|Mike O’Connell||Lee Westwood|
|Rebecca Salinas-Mesa||Phil Mickelson|
|Debbie Schrier||Bill Haas|
|Eric Stride||Phil Mickelson|
|Sean Sullivan||Brandt Snedeker|
|Ellie Trebelhorn||Bubba Watson|
|Kimberly Wilhelm||Keegan Bradley|
A few PJS staffers are at the TPC Sawgrass in Ponte Vedra Beach, Florida for THE PLAYERS Championship this week, working on behalf of NOLET’S Silver. Here a few of the pre-tournament sights!
Here’s Cameron and the NOLET’S Silver bartenders getting the bar ready for the big crowds tomorrow.
A few views of the NOLET’S Silver Lounge. The patio looks out over the 9th tee (pictured right).
Whitney and Cameron working out the details for the busy weekend that lies ahead for the NOLET’S Silver Lounge.
Welcome to THE PLAYERS!
It was announced today that the 2013 Zurich Classic of New Orleans champ Billy Horschel has committed to play in the 15th anniversary of the CVS Caremark Charity Classic in June. The popular tournament also announced that the 2012 co-champions, Morgan Pressel and Jay Haas will be returning as well will LPGA legend Annika Sorenstam.
For more details about the latest field announcement CLICK HERE.
Brad Faxon and Billy Andrade, PGA TOUR professionals and co-hosts of the CVS Caremark Charity Classic, today unveiled some of the golf greats who will be playing in the 15th annual event scheduled for June 23-25 at Rhode Island Country Club.
This year’s tournament boasts an impressive roster of elite PGA, LPGA and Champions Tour professionals. Headlining the event are PGA TOUR superstars Bubba Watson and Rickie Fowler. Also announced today was PGA TOUR veteran Steve Stricker, who will make his inaugural CVS Caremark Charity Classic appearance.
To read more about the first 2013 CVS Caremark Charity Classic field announcement CLICK HERE.
The Masters is one of golf’s most old-school, tradition-rich events, but it also provides a unique hospitality experience that might just surprise your best client.
In the world of sports properties, corporate hospitality sponsorship is a tried-and-true formula of exclusive seating, nice food and maybe nice restrooms. Some sponsors put their guests up in five-star hotels and a few throw parties for extra entertainment. Most sports properties are played in stadiums, arenas and tracks with skyboxes and suites serving as entertainment venues. Temporary facilities are built for outdoor events and shows. Ultimately, few hospitality venues are truly cutting edge.
The Masters experience blends the exclusivity of the Super Bowl with a level of intimacy normally found during visits to the in-laws during the holidays. Badges for the tournament rounds had a street value of $8,000 this year. It’s the hottest ticket in sports. And although the tickets are expensive and hard to get, they don’t offer any special access. If you buy a ticket for you and some clients, you’ll be buying souvenirs, eating at concession stands and using the same restrooms as everyone else.
Additionally, Augusta, GA doesn’t have the volume of hotel rooms normally found in a city hosting an event the size of the Masters. Most companies that entertain at the tournament end up renting private homes for their guests. Meals are usually shared together in the dining room and everyone usually ends up around the family TV, watching highlights of the day’s action. The sleeping arrangements are interesting too, because there seems to be a teenager’s room with a twin bed in every house. Someone has to stay in the Justin Bieber room, right? You’re not just spending time with your guests, you’re living with them.
If you are looking to create a memorable experience and cement deep relationships with your best clients, I can’t think of better way to do it than to spend some time with them at the Masters. It’s expensive, it’s remote, but you’ll leave with some great memories. Just try to stay out of the “Bieber room,” if you can.
Cameron and I were in Orlando this week for the Arnold Palmer Invitational presented by MasterCard. We had a great time making cocktails for the tremendous crowds that visited the the Nolet’s Silver Lounge. But as Tiger was making the charge Sunday morning, ‘Hurricane Arnie’ swept through the course and left quite a wake.
The nearly perfect weather before the storm… And shortly after…
Check out video of this spectator making the most of the storm and sliding across the soggy fairways.
Watch “Jake’s Apprentice,” the Jake’s Takes segment from the 2013 WGC-Cadillac Championship! Players featured include Justin Rose, Russell Henley, Louis Oosthuizen, Ian Poulter, Steve Stricker and Charles Howell III.
Originally aired on Golf Channel on NBC on March 9, 2013.
The entire CVS Caremark Charity Classic team spent this past weekend at the National Golf Expo in Boston. Seen as a “soft opening” for the Charity Classic season, June 23 is now clearly on the horizon!
The Charity Classic booth sold tickets, registered volunteers and, more importantly, held raffles and games for great Charity Classic prizes. Here’s a peek at how the weekend turned out!
Held over three days (March 1-3) the 2013 National
Golf Expo in Boston featured more than 120 exhibitors
and had more than 20,000 attendees.
The Charity Classic booth offered visitors the opportunity
to participate in the Caddy Stack Challenge.
Justin, a 2012 CVS Caremark Charity Classic Junior Reporter,
stopped by the booth to say hi and take the Caddy Stack Challenge.
Watch his 2010 Junior Reporter video:
The 2013 golf season has started and PJS is in full swing already. I have recently transitioned into a new role under Client Services and am working on the Ketel One/Diageo and Nolet Spirits accounts.
This past week, Cameron Colyer and I attended the Northern Trust Open at Riviera Country Club to support both Ketel One and NOLET’S Silver. We could not have asked for a better crowd or more perfect weather.
Each brand was activating at what we call a Tier B sponsorship. Ketel One had a walk-up Club Ketel One on the par-3 14th hole. It was a great location with heavy traffic and a fun hole for patrons to enjoy a Ketel One Citroen Tee Time.
NOLET’S Silver Lounge was positioned inside The Grove, an open-to-the-public venue just across from Club Ketel One. Chance Nace, with Nolet Spirits, set up a sampling station right next to their bar. Sampling is a great marketing tactic for a brand such as NOLET’S Silver Dry Gin.
I love seeing the reaction when a vodka-drinker sips in hesitation and their face lights up with excitement. “The New Face of Gin” – NOLET’S Silver Dry Gin is a floral and fruit floraled gin with more of a modern take. I know they definitely converted a few vodka-drinkers to gin-lovers at this year’s Northern Trust Open!