Lexus came to Peter Jacobsen SPORTS to maximize their golf marketing investment in a creative way. We recognized that Lexus’ best-in-class standing would be a great match for the equally honorable governing body of golf in the United States, the United States Golf Association (USGA).
Rather than typical title event sponsorships, we recommended a strategy that included a partnership, naming Lexus the first Official Vehicle of the USGA. This ground-breaking partnership, one of only five in the long history of the USGA, enables Lexus to provide luxury automobiles to all contestants in the U.S. Open Championship, the U.S. Senior Open Championship, the U.S. Women’s Open Championship and the U.S. Amateur. Additionally, Lexus supports nine other USGA national championships.
Peter Jacobsen SPORTS supports and consults with Lexus on the utilization of all players under contract, Fleet management operations and championship execution.
For more information regarding Lexus visit www.lexus.com.