In 2011 Nolet’s Spirits launched a new line of ultra-premium gin’s; Nolet’s Silver Dry and Reserve. Based on their success of marketing Ketel One via a golf platform Nolet’s decided to partner with the PGA TOUR to market these new gin products. Peter Jacobsen SPORTS was retained in a consultation role to advise on management of their PGA TOUR partnership and tournament activations. Nolet’s activated at approximately 10 PGA TOUR, Champions Tour and Nationwide Tour events in 2011 and will continue to expand their tournament schedule in 2012.

For more information regarding Nolet Spirits visit www.noletspirits.com.