
In April 2008, after years of playing in pain, Peter Jacobsen decided to have knee replacement surgery. Months of research led him to choose Exactech’s Optetrak Knee, and paved the way for the current relationship between Exactech and Peter Jacobsen Sports.
In 2002, Ketel One and Peter Jacobsen Sports created the Ketel One Ultimate Challenge. This event started with five events in 2002 and gained momentum to include 12 events in its final year.
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Lexus came to Peter Jacobsen Sports in 2006 wanting to maximize their golf marketing investment in a creative way. We recognized that Lexus’ brand attributes of passion, innovation, extraordinary service, best in class, exceeding expectations and high integrity were a great match with the many centers of excellence with the governing body of golf in the United States—the United States Golf Association (USGA).
When Peter Jacobsen was looking for alternative back treatments for aches and pains that accompany golfers of all ages and levels, he found the Laser Spine Institute (LSI) in Tampa, Fla. And within days of undergoing arthroscopic spinal surgery in 2007, he was back on the course playing in the Toshiba Classic.
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Peter Jacobsen Sports manages both Nutrilite’s endorsement of Brazilian soccer superstar Ronaldinho and Nutrilite’s sponsorship of AC Milan, one of the most successful and well-known soccer clubs in the world. As part of their relationship, PJS provides counsel on sports marketing and sponsorship strategy and advises with contractual negotiations and benefits execution. Nutrilite, which is part of the Amway Corporation, is the world’s leading brand of vitamins, minerals and dietary supplements.