CLUB KETEL ONE

PJS was tasked with developing an activation program for Ketel One® Vodka at PGA TOUR events to generate brand awareness and recognition, increase product availability to all 21-and-over consumers on course and drive product sales. As a result, we created Club Ketel One, an experiential on-course bar with high energy and a lounge-style atmosphere. Often times the most popular place to be on the golf course, Club Ketel One activations have increased sales and brand awareness by offering the general public a high-end hospitality experience.