CVS HEALTH CHARITY CLASSIC

TASK

Produce an event for CVS Health that would support local nonprofits across New England and keep PGA TOUR golf in the region.

SOLUTION

We created the CVS Health Charity Classic, a three-day golf tournament that grew into a marquee event in the New England area. Over the years, in collaboration with CVS Health, we developed a variety of ancillary events, ranging from one-day golf outings to an exclusive 1,000+ person dinner gala featuring internationally known acts like Kid Rock, Train, Lady Antebellum, Keith Urban, Lionel Richie and Darius Rucker.

RESULT

We managed the CVS Health Charity Classic from 1999-2017, and during that time raised more than $18 million for New England-area nonprofits.