UMPQUA BANK CUP

TASK

Develop a unique, brand-centric annual tournament for Umpqua Bank and their clients.

SOLUTION

The Umpqua Bank Cup: A 32 person, Ryder Cup style event that takes place over two days and includes two rounds of competitive golf at a premier destination. The winning team claims The Cup trophy and gets bragging rights for the rest of the year.

RESULT

The results were unanimously praised. Participants stated that The Cup was a can’t-miss event and even begged for future invitations.